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PORTFOLIO

Leading company of Korean Biocides Industry, PHARMCLE

Brand

Zaps, symbolizes Pharmcle’s experience and know-hows on biocides, is a one of
flagship brands
in the category of home care with hygiene related products.
We provide a variety of solutions from biocides to home care products to make
people's life safe and healthy.

The brand name of Zaps stands for that it effectively eliminates pests, germs and viruses in Korean.
The core values of the brand involves agile, sustainability and high performance. The English letter Z in the
grid format embodies scientific technology that can solve the root cause of pest and virus related problems.

Brand Identity

Color Identity

Brand History

2020~NOW

  • 2023

    Sponsored the national bobsleigh team and skeleton team of South Korea

    Renewed the repellent and disinfectant packages

  • 2022

    Released a new cockroach poison "Zabs Hypergel"

    Sponsored LPBA player Oh Su-jeong

    Participated in the FAOPMA Pest Summit in Japan

  • 2021

    Released a fermented alcohol disinfectant "Zabs Grain Fermentation Sterilizer"

    Sponsored the national bobsleigh team and skeleton team of South Korea

  • 2020

    Released a disinfectant for human body "Zaps Sterilization Gel V900, 902,
    Sterilization Liquid V903"

    Released an environmental disinfectant “Zaps Sterilization Liquid V905”

    Released a hand sanitizer "Zabs Honey Bubble"

2010~2019

  • 2019

    Produced a brand promotional video

    Held a university student content contest

    Created the official Instagram account

    Rely+On Virkon Micro launch, a disinfectant with broad spectrum

  • 2018

    Started running the official brand supporters

    Participated in the Global Outdoor Camping & Leisure Sports Fair (GOCAF)

  • 2016

    Released a mosquito repellent “Zaps Angel Net”

    Won Grand Prix in the life product category at the 2016 &Award with the
    “Zaps Integrated Marketing Communication” project

    Participated in a living fair

    Renewed the product package and company online store

  • 2015

    Released two repellents made with IR3535®,
    “Zaps Aqua Guard Liquid” and “Outdoor Mist”

  • 2014

    Launched the company online store (zaps.co.kr)

    Created the official blog

  • 2013

    Released the dual-phase ant poison “Zaps Ant Dual Bait”

    Entered Emart and held a home shopping session

  • 2012

    Sponsored Nexen Heroes

    Created the official Facebook account

  • 2010

    Entered Home Plus and Lotte Mart

2000~2009

  • 2009

    Released the foam-type pesticide “Zaps White Fence”

  • 2008

    Renewed the BI

  • 2007

    Released for sales in pharmacies

  • 2001

    Launched the brand, Zaps